Public Relations and Communications


TTU Public Relations Functions

Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends. (Broom, 2009, Effective Public Relations, page 7)

 1. Writing: News releases, newsletters, correspondence, reports, speeches, booklet texts, radio and television copy, film scripts, trade paper and magazine articles, institutional advertisements, product information and technical materials.

 2. Editing: Special publications, TTU newsletter, shareholder reports, and other communications directed to internal and external publics.

 3. Media Relations and placement: Supervising the Union website (Website moderator), Contacting news media, magazines, free-lance writers, and trade publications with the intent of getting them to publish or broadcast news and features about or organized by the TTU. Responding to media requests for information or spokesperson as the TTU President may find it valid to be represented (As per TTU Constitution (2014).

 4. Special events: Arranging and managing TTU press conferences, anniversary celebrations and special observances.

 5. Speaking: Appearing before groups and arranging platforms for others before appropriate audiences by managing a speaker’s bureau.

 6. Production: Creating communications using multimedia knowledge and skills; including art, photography, layout, content and context for brochures, Calendars, booklets, reports, institutional advertisements, and periodical publications; recording and editing audio and video; and preparation of audio visual presentations.

 7. Research: Gathering intelligence – enabling the organization to plan programs responsive to its public’s and problem situations, monitoring public relations program effectiveness during implementation, and evaluating program impact.

 8. Programming and counseling: Determining needs, priorities, goals, publics, objectives, and strategies. Collaborating with management or TTU members/stakeholders in problem solving process countrywide and outside the country (Conducting workshops, seminars and meetings for lobbying and advocacy country wide and outside the country as it may be found important by TTU General Secretary)

9. Training: Working with Union executives and other representatives to prepare them for dealing with the media, and for making presentations and other public appearances

 10. Management: Administering the operation of the public relations function – budget and programs



Broom, 2009, Effective Public Relations, page 7